The dreaded "THE"

THE - is a word that drives me mad when it comes to the name of our company - I am happy to be referred to as the The Hawkshead Relish Company Ltd, BUT when listed in catalogues, brochures, show guides etc the dreaded THE rises up in self importance and takes centre stage ! Why oh why do they do it, listing companies under "the" is silly, daft, thoughtless and stupid .......... it makes my blood boil as you may have gathered - especially when our company name doesn't actually have a "the" but it gets put in as it sounds better in speech, all well and good, but for anyone trying to find us it would be the last place they would think to look. I have recently been sent a catalogue for all Welsh producers which is a lovely glossy magazine supported by the contributors and paid for by the Welsh development agency at great expense, and there amongst the pages is a whole raft of companies listed under T for The, when like us it is not even part of their name, why would you look under T for the Anglesey Sea Salt Company or Halen Mon (its Welsh name) when neither of these start with T !

Rant over - but if any copywriters read this please take note !